• Design System
  • Iconography

Custom Icon Library

Creating a Unified Brand Icon Style & Library for desktop…

Creating a Unified Brand Icon Style & Library for desktop (as SVG), and mobile (as TTF)


Blue Yonder is the world leader in digital supply chain transformations and omni-channel commerce fulfillment. Their products & services offerings are primary focus on the supply chain. As a full-stack UX designer (UX/UI product/app design, visual identity, illustrations, etc.), I single-handedly created and built an icon library set used across UI on desktop & mobile applications. The visual design was aligned to the new company name, logo, and brand voice, I chose an outline semi-illustrative style to make it possible to illustrate visually complex supply chain terms and concepts. 

Aesthetic-Usability effect – users’ tendency to perceive attractive products as more usable. People tend to believe that things that look better will work better. An estimated 84% of communications will be visual and more the reason visual design and aesthetic plays an important role in Product Design.


  • Tools – Figma, Color Contrast Checker
  • May 2019
  • Role – Illustrator, Visual Design, Creative Lead
  • Tasks- Sketching, AB Testing, User validation, Dev Handoff



Having a playbook helps to stay within icon guidelines – posted by the icon environment, ambiance, medium, and call to actions

  1. Decide on the style
  2. Use simple metaphors
  3. Working within Grid
  4. Limit the details

Design Principles

Iconography is a powerful visual cue to the user and should reflect our particular sense of style.

  • Balance and structure
  • Simple and concise
  • Creatively clever
  • Modern and approachable
  • Avoid icon proliferation


As Bonnie Kate Wolf says – Icons are a crucial part of any design system or product experience. Icons help us quickly navigate. They are language-independent. And best of all: they’re real tiny, so they don’t take up very much real estate.

Icons are a fundamental part of a good design system and are very helpful for marketing materials. They’re the foundational building block of illustrated content, but they are also highly technical and need special talent and skills.